Western Governors University (WGU) BUS3000 C717 Business Ethics Pre-assessment Practice Exam

Fostering long-term loyalty from customers is best achieved through ethical behavior and transparency. When a business operates with integrity and communicates openly with its customers, it builds trust, which is a crucial component of customer loyalty. Customers are more likely to remain loyal to a company that consistently demonstrates principled practices, respects their needs, and is honest in its dealings. By establishing a reputation for fairness and accountability, businesses can create stronger emotional connections with their customers, leading to repeat purchases and brand advocacy.

While other options such as pricing strategies, innovative marketing campaigns, and product discounts can attract customers in the short term, they may not contribute to sustained loyalty. Pricing strategies alone might lead to competition-driven decisions, innovative marketing can create initial interest but does not guarantee loyalty, and discounts during tough economic times may simply be seen as opportunistic rather than built on a foundation of trust and ethical conduct. Therefore, ethical behavior and transparency remain the most effective approach for cultivating lasting relationships with customers.