According to Collins and Porras, having a set of strong values is what?

Having a set of strong values is considered important for the long-term financial success of a business as articulated by Collins and Porras. The foundational principle behind this idea is that strong values contribute to a company’s mission, culture, and identity, which can enhance employee loyalty and customer trust. This aligns with the notion that businesses that operate based on a solid ethical framework are likely to perform better in the long term, as they can build brand reputation and cultivate a loyal customer base.

Moreover, strong values guide decision-making processes within the company, helping to navigate challenges and maintain a focus on ethical practices. In turn, this can lead to sustainable practices that ultimately bolster financial performance over time, rather than prioritizing short-term gains at the expense of ethical integrity.

While the other choices touch on concepts related to business success, they do not accurately capture the long-term perspective and foundational role of strong values as emphasized by Collins and Porras. The focus on short-term financial success or any qualifiers related to unethical practices may overlook the bigger picture of a company’s ethical responsibilities and the importance of cultivating a values-driven organizational culture.