According to James Collins and Jerry Porras, essential and enduring tenets are not to be compromised for what?

James Collins and Jerry Porras emphasize the importance of adhering to core values and fundamental principles that define an organization's identity in their work on visionary companies. These essential and enduring tenets represent what the organization stands for and guide its decisions and actions over the long term.

Choosing long-term aspirations aligns with this perspective, as these tenets should not be traded for temporary or superficial rewards. By prioritizing long-term aspirations, organizations can maintain their integrity and ensure consistent growth aligned with their core values. This approach helps organizations navigate challenges and changes in the business environment without compromising what they fundamentally believe in, thus fostering sustainable success and resilience.

Maintaining a focus solely on short-term achievements, financial gain, or increasing market share often leads to decisions that may conflict with the organization's enduring values, compromising its overall mission and vision.